25346 - Political and electoral communication
Optional
5.3. Syllabus
1. Structures of contemporary political communication.
1.1. Communication and politics.
1.2 Political and institutional communication.
1.3 The political communication office.
2. The role of the mass media and of new technologies in the construction of the symbolic representation of politics.
2.1 Traditional media: press, radio, TV
2.2 Teledemocracies
2.3 Interruptive television: entertainment or political communication?
2.4 Emerging media: social media: FACEBOOK, TWITTER, YOUTUBE, LINKEDIN, MYSPACE.
2.5 Public activism and political mobilisation: SMS
3. Formats for electoral communication and the potential effect on the public. The influence of the US.
3.1 The pre-campaign and the campaign
3.2 Management of the electoral campaign: the campaign public relations office
3.3 Image of the political party, of the candidate and the manifesto
3.4 The electoral message
3.5 Television formats: debate, infotainment, talk shows, late night shows, info/satire shows.
3.6 The adaptation of the political discourse
3.7 The classic rally
3.8 The electoral polls
3.9 Case study: Elections (local, regional, legislative, European)
4. Press and media relation and conditioning processes concerning political actors and institutions
4.1 The relationship between journalists and politicians: A necessary relationship
4.2 Positioning of publishing groups
5. Code of ethics for political communication professionals.